One of the most interesting and hotly-debated subjects in the gear world over the last week has been a teaser video from Roland hinting at the potential rebirth of their classic TR-808 drum machine. The video does not give much detail, but hints at a modernization of one of the instruments that helped shape electronic dance music. However, speculation has spread like wildfire as to what this new incarnation will bring. See the video below and judge for yourself.
There is no doubt about the impact that the TR-808 has had on techno music, but it similarly influenced house, hip hop, and pop as well. Most producers would drool over the thought of a modern re-imagining of this classic analog beast. But most of the speculation surrounding the Aira is whether or not it will be true analog or “analog modeling”, which is far less exciting to the real gear heads of the world. Check out this excellent analysis by Peter Kirn about what we can expect from Roland with this new drum machine.